00 — THE PROBLEM
Technology alone isn't enough.
The engineering is rarely what kills a new platform. It's the human half — partners who never bet, developers who never build, markets that never care.
CURRENTLY AT APPLE01 — THE SOLVE
I build the human half.
GTM strategy and partner ecosystems — the liberal-arts work of technology: the story, the trust, and the people who carry a platform into the world.
01
GTM Strategy
Positioning early platforms for enterprise markets — the story that gets a C-suite to say yes.
02
Partner Programs
Designed from zero — certification and enablement systems that make betting on a new platform irresistible.
03
Developers & Partners
Recruited, enabled, launched — the people whose products make a platform worth buying.
ABOUT
I arrived at this intersection by design — a bachelor's in Psychology to understand how people think, an MBA from Kellogg to understand how organizations decide, and a decade across technology and consulting putting both to work.
02 — PROOF
APPLE · SPATIAL COMPUTING
Enterprise partner network, built from zero.
APPLE · FIND MY
Certification program scaled to hundreds of products.
ALARM.COM
Smart home devices and software used in over half a million homes.
03 — THE INTERSECTION